audience

audience

audience data platform enables an advertiser, publisher and other ecosystem stakeholders to use data power for media buy or sell. An in-house deployment of ADP tightly integrates with Advertiser, Publisher and / or other ecosystem player to give one view of the customer throughout customer life cycle.

audience products
audience data platform

enables an advertiser, publisher and other ecosystem stakeholders to use data power for media buy or sell. An in-house deployment of ADP tightly integrates with Advertiser, Publisher and / or other ecosystem player to give one view of the customer throughout customer life cycle.

audience data engine

understand and track your audience life cycle across POEM - Paid, Owned and Earned Media. It also integrates with the media buy and sell to enable for audience exposure on your media transactions.

content recommendation engine

A regular content recommendation for publishers and dynamic creative optimization are similar at core with typical differences in targeting coefficient. This becomes super relevant to engage user by showing most relevant content

subscription engine

enables recommendation of digital subscription products in a campaign format. With digital content ecosystem moving towards subscription model, this becomes a mandatory framework to drive monetisation.

third party data enrichment

helps Publishers, Brands, AdTech and MarTech companies to additionally profile a user based on 3rd party attributes. Data enrichment also provides a platform for data owners to monetize their audience data.

private exchange

as your owned RTB hub enabling you to directly talk with the programmatic demand world and take control of your monetisation.

consent gateway

allows you to manage user consent across variousinternal & external stakeholders in thevalue chain.

user privacy ( GDPR )

is getting regulated globally. AdTech and MarTech ecosystems need to comply with such regulations without fail. Our User Data Regulatory Adoption & Management Framework guides controllersand processors to ease out this journey.