Engagement
Context is the king
User engagement can be attained through clear access for the relevant content at all given times. A good placement of content can improve engagement by over 3x for session time and reduces bounce rates to less than 25%.
 
 
Recommendation
The raw stream data speaks volumes about bot traffic hitting your TMT properties. Without CDP, this insight will be rare and recommendation engine will have outliers and recon engine will be skewed, in accurate. We build robust ML powered recommendation engine that have recorded over 6X results.
Publishers, OTT, Apps,
Games
can recommend
  • Articles
  • Images
  • Videos
  • Offers
  • Games
  • In-App Purchases
  • Direct Campaigns
  • Subscription Plans, etc.
eCommerce, OTA,
eRetailers
can recommend
  • Products
  • Subscription Plans
  • Coupons
  • Tickets
  • Upgrades
  • Discounts
  • Various SKUs
Affiliates, Ad Networks,
AdTech
can recommend
  • Campaigns
  • Creatives
  • CPC > CPA conversions
  • CPC > CPI Conversions
  • CPC > Hybrid goals
Recommendation system works with real-time updated user profile while considering all user triggered events
Download the latest Report summary by ISBA*