1. Control
Research & reports suggest that billions of Ad dollars go in vain. as the traditional & walled garden platforms do not adequately Control fraud, duplicate, bots etc. or are transparent about it, taking control is a prudent step.
2. Transparency
Cheers to Knowledge! Chances are plenty of good insights that will get missed if you are not looking at bid stream data. Will a third-party platform provide you with good insights for content or product recommendations? In-Housing puts you in the driving seat.
3. Uniformity
In-Housing makes media planning smooth as you have access to granular data. enables you to understand supply path non-performing actors, media costs and helps you to pre plan with high accuracy.
4. Cost
It provides you with a fair idea of costs, but overall it’s about the quality that matters most. A leading brand has reported global savings of over $500m in its first full year of extensive in-housing.
5. Clarity
In-housing can provide marketing teams with data and metrics to make informed long-term decisions. By removing the agency layer, for media buying, in particular, it gives the brand more opportunity to understand ad spend and performance.
